Jemima Roberts

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Jemima Roberts, founder of The Tartan Fox, operates a small textile design business nestled in the serene Shropshire countryside. Inspired by her rural surroundings, Jemima's designs feature an array of countryside and coastal animals, meticulously crafted through appliqué. With a background in Textile Design and experience as a Wardrobe Assistant at Blists Hill Victorian Town Museum, Jemima recognised a niche for countryside-inspired home textiles a decade ago.